Humboldt Broncos Face Off Against League in Trademark Fight for #HumboldtStrong

May 17, 2018 12:18 pm Last Updated: May 17, 2018 12:21 pm

HUMBOLDT, Sask. – The Humboldt Broncos hockey team is facing off with its own league over the #HumboldtStrong slogan and several others related to the fatal bus crash last month.

The Saskatchewan Junior Hockey League has applied to trademark the phrases, but the team said those who have suffered most from the tragedy should benefit from the phrases associated with it.

The phrase #HumboldtStrong popped up on social media soon after the crash that occurred on April 6th, 2018. The bus collided with a semi-truck in an intersection in rural Saskatchewan. 16 were killed, and seriously injured 13 survivors.

The GoFundMe campaign, also known as the Humboldt Broncos Memorial Fund Inc. raised money for survivors and families who lost loved ones. In one month, they raised $15 million. They also showed support for the Broncos by putting hockey sticks on porches, wearing jerseys and memorial ribbons, and holding other fundraisers.

They have also partnered up with Regina-based clothing company 22-Fresh to sell #HumboldtStrong T-shirts. They said the proceeds would go to an assistance program created after the crash to provide support to its players.

Bill Chow, president of the league, said they applied on April 20 to make sure the brands were protected.

“At some point in time, the Humboldt Broncos could do what they want to do with it.” Chow said he’s hopeful they can clear up any concerns being raised by the Broncos.

“I don’t think it’s the intention of the other teams or the league to try to make any money off of this.”

Broncos president, Kevin Garinger, said “Any suggestion that the Saskatchewan Junior Hockey League’s fundraising efforts are supporting or endorsed by the Humboldt Broncos is misinformed.”