Amazon Prime Members Get A 10% Whole Foods Discount

May 17, 2018 11:30 am Last Updated: May 17, 2018 3:30 pm

Amazon Prime members will get 10 percent off sale items at Whole Foods and weekly discounts on best-selling items. The discounts have already started at Whole Foods stores in Florida and will roll out to all other stores starting this summer.

Amazon previously announced free two-hour delivery from Whole Foods stores for members of Prime, its subscription club, with fast shipping and video streaming.

Chief Executive John Mackey is betting on Prime to convince shoppers wary of its “Whole Paycheck” reputation that it is an affordable option for more of their purchases.

The new perks could make Whole Foods cheaper than conventional grocers for about 8 million of its customers who already subscribe to Amazon Prime, according to Morgan Stanley analysts.